I don't know how helpful this is to you, but it's been helpful for us to combine this with our knowledge of when people most frequently use social media.
We're still figuring out and tinkering what to do with this information, and we're totally open to your ideas. It's just part of our journey to better understand how to meet readers and teachers where they are and develop deeper relationships. After all, it's really hard to get to know someone when you aren't in the same place at the same time.
Your thoughts?